E! is an American basic cable and satellite television channel that is owned by the NBCUniversal Cable Entertainment Group division of NBCUniversal, all owned by Comcast. E! was originally launched on July 31, 1987, as Movietime, a service that aired movie trailers, entertainment news, event and awards coverage, and interviews as an early example of a national barker channel. The channel was founded by Larry Namer and Alan Mruvka.

On July 9, 2012, the channel introduced a revised logo, removing the exclamation mark background behind the “E” but keeping the exclamation point underneath, along with a new slogan “Pop of Culture”, which coincided with the launch of the new series Opening Act. The network also started the process of introducing scripted programming, in addition to its existing reality and documentary series. The changes were announced during E!’s programming upfront presentation on April 30, 2012.

E! is one of the few U.S. general-entertainment cable channels that broadcasts a daily news program; its flagship entertainment news program is E! News, which debuted on September 1, 1991. The weekday program features stories and gossip about celebrities, and the film, music and television industries, and has been broadcast under various formats since its launch, even being aired live for a time during the mid-2000s.

Outside E! News telecasts, the channel runs an E! News–branded ticker displaying entertainment news headlines each half-hour during regular programming which is updated daily; fast-breaking entertainment headlines may also be displayed on a ticker, during any program when warranted.

E! HD is a high definition simulcast feed of E! that launched on December 8, 2008; like the rest of E!’s sister lifestyle and sports networks owned by former parent Comcast Entertainment Group and subsequently the NBC cable networks, the feed broadcasts in the 1080i resolution format. Currently, filmed program content and all of the network’s post-2010 programs, along with limited pre-2010 content is carried in the format, with HD programming airing in a letterbox format on the SD channel (some films remain in 480i due to contractual or technical reasons). The HD feed is available on most cable and telco providers, along with both satellite services.

During E!’s run as a broadcast service in Canada, the E! Ontario version of the service until the December 2008 discontinuation of the E! broadcast television system was available in HD over Hamilton, Ontario-based CHCH-TV on its channel 18 digital signal, though the majority of E!’s programming outside American primetime series before the shutdown of the television system was not available in the format.

New frequency of E! and E! TV HD

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Eutelsat 9B at (9° East) : 11843 V 27500 3/5

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